Greed—The new faux fragrance!

This concept is so interesting to me...In a series of fabricated campaigns, Francesco Vezzoli is releasing a short film directed by Roman Polanski, starring Natalie Portman & Michelle Williams (love!). The clip features a perfume, Greed, and it pokes fun at the hype around perfume advertising.

The actual short film will be released online at the Gagosian Gallery on February 6th. In the mean time, check out the teaser clip and more info on the project here.

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